Using the Prompt Builder

The Prompt Builder is your main tool for controlling the look and feel of generated images. It provides structured categories that combine into a detailed prompt for the AI.

Style Categories

Lighting

Controls the light source and mood:

• Natural — Daylight, window light, soft shadows
• Studio — Professional studio lighting, even illumination
• Warm — Golden tones, candlelight, cozy atmosphere
• Cool — Blue-white tones, modern, clinical

Background

Sets the surface and environment:

• Neutral — Clean, minimal background
• Dark — Moody, dark surface or backdrop
• Tabletop — Textured table surface with props
• Blurred — Shallow depth of field, soft background

Style

Defines the overall aesthetic:

• Menu-Ready — Clean, professional, focused on the dish
• Social Pop — Vibrant, eye-catching, Instagram-optimized
• Fine Dining — Elegant, refined, upscale presentation
• Cafe — Casual, inviting, everyday feel

Angle

Camera perspective:

• Top-Down — Bird's eye view, flat lay
• 45 Degrees — Classic food photography angle
• Close-Up — Tight crop on texture and detail
• Eye-Level — Straight-on, eye height

Cuisine

Food style direction:

• Japanese, Italian, Fine Dining, Bakery, Street Food, American, Healthy, Desserts
• Custom — Enter your own cuisine type (up to 60 characters)

Daypart

Time of day mood:

• Breakfast, Lunch, Dinner, Late Night, Happy Hour

Composition

Layout optimization for specific platforms:

• Menu Center-Safe — Key details centered, balanced spacing
• Delivery Hero — Dish centered, safe from edge cropping
• Instagram Feed-Safe — Optimized for square crop
• Google Listing-Safe — Hero dish with breathing room near edges

Style Packs

Style Packs are pre-built combinations that work well together:

• Rustic Warmth — Cafe + warm lighting + tabletop + 45 degrees
• Minimal Clean — Menu-ready + natural light + neutral + eye-level
• Social Punch — Social pop + studio lighting + blurred + close-up
• Cinematic Mood — Fine dining + cool light + dark background + close-up

Click a Style Pack to instantly apply all its settings. You can modify individual categories after applying.

Use Cases (Quick Presets)

Pre-configured setups optimized for specific platforms:

• Menu Photos — Center-safe composition, 1:1 and 4:5 formats
• Instagram — Feed-safe composition, 1:1 and 4:5 formats
• Google Business — Listing-safe composition, 1:1 and 16:9 formats
• Delivery Apps — Delivery hero composition, 1:1 format
• Menu Launch — Batch generation for multiple items
• Custom — Full control over all settings

Additional Instructions

Add free-text instructions (up to 1,200 characters) to fine-tune the output. Be specific:

Good examples:

• "Add a sprig of fresh basil as garnish, emphasize the sauce drizzle"
• "Include a wine glass in the background, slightly out of focus"
• "Warm candlelight ambiance with rustic wooden table"

Less effective:

• "Make it look good"
• "Professional photo"

Negative Prompts

Tell the AI what to avoid (up to 1,200 characters):

• "No plastic utensils, no paper plates, no harsh shadows"
• "Avoid neon colors, no artificial-looking food"

Advanced Controls

For precise control, enable Advanced Controls to access 8 sliders:

You can also set Advanced Color Directives with specific hex color values for dominant, secondary, accent, background, and avoid colors.

Tips for Best Results

1. Start with a Style Pack and then adjust individual settings
2. Use composition presets matching your target platform
3. Be specific in additional instructions — concrete details produce better results than vague descriptions
4. Generate multiple variations (2-4) and pick the best one
5. Use negative prompts to eliminate common issues in your niche